Mexican Movie Lobby Cards

I came across the fascinating images of mid-cenutry advertising/film promotion pictured below in a catalogue for Swann Auction Galleries NYC, at an auction of photographs and photobooks coming up in NYC on April 19. The whole catalogue can be viewed here

The auction contains swoon worthy art photography by the big names and lesser known names – but in addition has some fascinating pieces of social history like these. Another very interesting auction lot is one of over 1,000 NASA Apollo missions – but I will save that for another time.

This is Lot 279, and it consists of group of aprroximately 123 lobby cards for Mexican B Movies, promoting spaghetti westerns.

Each displays

“a melodramatic cut-scene photograph alongside period titling, credits and graphic design. Offset lithographs, overall measuring 11×14 inches (28×35.6 cm.), each with a mounted silver print, the images measuring 6 1/2×8 inches (16.5×20.3 cm.) Circa 1960s”